Bojangles enters chicken sandwich wars
CHARLOTTE – Bojangles announced an all-new, hand-breaded chicken sandwich this week. The N.C.-based purveyor of fried chicken already had a fried chicken sandwich but had not elevated its menu to compete in the hand-breaded sandwich competition that includes Chick-fil-A, Popeyes, McDonald’s, Burger King, KFC, Hardee’s and Wendy’s.
“Bojangles knows a thing or two about delicious, perfectly flavored chicken served right, so who better to give fans a chicken sandwich that is sure to please,” said Chef Marshall Scarborough, vice president of menu and culinary innovation for Bojangles. “Our team had a blast perfecting this sandwich, and we can’t wait for you to try it for yourself,”
The new sandwich features a marinated chicken breast, hand-breaded with a crispy buttermilk coating and dusted with Bojangles’ secret mix of bold spices. Standard condiments are mayonnaise and thick-cut dill pickles.
Beginning this week, the Bo’s Chicken Sandwich is available at local locations for $3.99.